PROFESSIONAL
Admissions and Enrollment Management Officer
Washington, D.C. | January 2022 - Present
The School of Medicine and Health Sciences, a leader in transforming health and healthcare delivery, launches a brand-new Entry-Level Occupational Therapy program, in which I manage admissions activities and processes, recruitment, marketing, communications, social media management, copywriting, event planning, alumni relations, branding, and reporting.
Business Development Representative
Washington, D.C. | October 2021 - January 2022
Eager to communicate directly with consumers versus digitally and to the masses, I joined Network for Good where I help people, better help people. After connecting with contacts at non-profits, I present an opportunity to help them reach their fundraising goals through an all-in-one software. By saving time on fundraising activities, stewarding donors easily through multi-channel communications, and confidently tracking progress—they are able to focus on what matters most: the mission.
MARKETING COORDINATOR
Scottsdale, AZ | November 2020 - October 2021
Seeking to develop leadership and teamwork skills professionally at a large corporation, I transitioned to Matrix Medical Network to provide convenient, in-home or video call health assessments to all members. I support the marketing team in efforts to develop and execute marketing strategies, journey-map the member experience, collaborate cross-functionally to improve processes, and gather metrics to report on performance. Responsibilities also include reviewing and proofing communications for accuracy, HIPAA compliance, and alignment with brand standards and legal/regulatory guidelines.
MARKETING MANAGER
Website Sales increased by 68%
57% increase of Items Purchased
53% increase of Orders Purchased
Amazon Sales increased by 118%
28% increase of Items Purchased
84% increase of Orders Purchased
New User spending increased by 43%
Returning User spending increased by 88%
Return on Facebook Ad Spend was 2.4x
Increased Instagram followers by 26%
Scottsdale, AZ | September 2019 - November 2020
Optimum EFX, a premium sports supplement brand, was founded to enhance the performance level of elite athletes through their line of products. My responsibilities included the development, implementation, and execution of marketing strategies and campaigns to increase overall brand awareness. This included improving product label messaging, creating Facebook ads, designing email campaigns, and managing social media accounts. Overall, sales went from a three year decline to solid, positive growth.
CONTENT CREATOR
Increased Instagram followers by 36%
Scottsdale, AZ | June 2019 - November 2020
Post-graduation, I was recruited by a high-profile, Professional Athlete Trainer for social media management. New for me, I self-taught how to use a Canon EOS 70D and captured energizing photographs and videos of NFL players in training. This resulted in increased engagement through reposts and shares, increased WOM, brand awareness, and clients. I also self-taught how to use Adobe Photoshop, Lightroom, Premiere, and other video editing apps.
recruiter & SOCIAL MEDIA MANAGER
Tempe, AZ | May 2018 - May 2019
Increased Instagram followers by 29%
Increased accounts reached by 43%
Before studying abroad, I pursued the opportunity to become a Digital Marketer for the ASU Study Abroad Office by writing blogs, creating Instagram posts and creating a video for YouTube to increase students' desire to study abroad.
Inspired and passionate (and still overseas), I applied to be a Study Abroad Recruiter upon returning to the U.S. This position was a direct marketing opportunity to connect with a wide variety of students through presentations, expos and events.
Eventually, I pitched the idea to be the Social Media Manager and that became my main focus. I also managed and collaborated with a team to support marketing-focused projects, and created recruitment materials to shift students' understanding.
social media manager
Chandler, AZ | December 2018 - June 2019
Increased Instagram followers by 313% to over 1,100
Produced over 50,000 impressions for the Countdown: Grand Opening campaign
An original plan to work over winter break as a server turned into social media management for the startup restaurant to increase buzz around the grand opening. This role gave me creative freedom to establish brand guidelines and expectations.
Content was created and advertised to local, beer-loving adults and became the main source for sharing news and promoting events.
marketing intern
Phoenix, AZ | November 2016 - December 2017
Earned the Absolute Integrity Award for holding true to company commitments
The first Intern to win this award
Throughout my sophomore and junior year, I was a Marketing Intern for a supply chain solutions company until I studied abroad. Marketing B2B, I wrote case studies, blogs, generated leads for the sales team, created Twitter posts, and analyzed data to increase comprehension and purchase intention of decision makers.
A Major Highlight: Founded the idea to use a comic book to convey business solutions at our super hero themed customer appreciation event.
Junior publicist
Scottsdale, AZ | April 2016 - August 2016
My first internship was the summer after my freshman year for a Marketing Consultant. I promoted holistic health products and events through press releases and articles.