Case Studies
supporting SMALL businesses and product launches through innovative marketing strategies
I bring a unique blend of analytical and creative thinking to the field of marketing, informed by a background in anthropology. My experience developing and executing marketing strategies, combined with a deep understanding of human behavior and cultural nuances, allows me to craft compelling narratives that resonate with diverse audiences. I leverage data analysis to optimize campaign performance and am equally adept at presenting complex information to both small groups and large audiences.
Scaling Direct-to-Consumer E-Commerce via Influencer & Inbound Strategy
Nutrition & Supplements — Optimum EFX
Audience Growth & Brand Awareness for Elite Athletic Facility
Fitness & Gyms — Performance Enhancement Professionals
Integrated Campaign Strategy: Scaling Enrollment for Doctoral Program
Education — George Washington University Health Sciences Program
Hyper-Local Go-to-Market Strategy: Launching & Positioning a Retail Brand
Restaurant — HELLUVA Brewing Company
New Product Launch Strategy: Scaling Enrollment for Clinical Program
Education — George Washington University Occupational Therapy Program
Optimizing Patient Lifecycle Journeys & Product Adoption
Healthcare — Matrix Medical Network
Omnichannel Student Engagement: Driving Global Program Interest Across Campus
Education — Arizona State University
B2B Demand Generation & Enablement for Complex Enterprise Tech
Technology — American Barcode & RFID
