Creative Content
EMAILS
DATA REPORTS
SOCIAL MEDIA
PRESENTATIONS
barrett, the honors college at arizona state university
Perfection’s Reflection: Influencers on Bodybuilder Behavior is an honors thesis project that provides insight on the impact of influencers and may be a value to those who wish to be influential. Six current and former competitive bodybuilders explained the impact of influencers in seven key themes: 1.) Body dissatisfaction, 2.) Inspiration, 3.) Imitation, 4.) Motivation, 5.) Skepticism and distrust, 6.) Information, and 7.) Avoidance. These seven key themes were identified throughout three stages of the bodybuilders’ journeys, “The Beginning,” during their early childhood to high school years, “The Middle,” the start of their bodybuilding careers, and “The End,” the present day.
It is concluded that influencers may impact competitive bodybuilders differently based on the stage of their journeys and to be influential, one should provide the ideal impact based on bodybuilders’ stage of their journeys.
helluva brewing company
Becoming the first Social Media Manager for this startup restauraunt allowed complete creative freedom to create posts, videos and analyze engagement.
Posts and stories were created for Instagram, adapted for Facebook and are targeted at local beer-loving adults with families.
• Increased followers by 414%
• Increased accounts reached by 1111%
• Produced over 50,000 impressions for the “Countdown” to grand opening campaign
• Top Impressions for a single unpaid post: 2,074
Social Media Strategy
A pitch deck (Below) was created and presented for the owners of the startup.
Analytics
Data was collected in Google Sheets and connected to the Google Data Studio to create a report (Below).
Study abroad office at arizona state university
While being a Recruiter, I managed the Instagram and created posts, insta stories and IGTV videos and recruitment materials to handout at tabling events to increase students’ desire to study abroad, provide resources and simplify important information.
• Increased Instagram followers by 38%
• Increased accounts reached by 43%
• Top Impressions for a single unpaid post: 2,534
Social Media Strategy
A pitch deck was created and presented to the Marketing Manager.
Pima Medical institute
As a family friend, I assisted this healthcare school with a promotional flyer for a new offering.
aMERICAN bARCODE & RFID
This B2B business called for creative posts to demonstrate the importance of complex systems and product upgrades for key decision makers in a business
These posts were created for Twitter.
